About

Betsy Piland is a Chicago-born, Colorado-based content marketing and communications leader with 15+ years of experience growing brand visibility, trust, and lead generation—primarily through compelling storytelling.

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She has led content and communications strategy, overhauled brand messaging, scaled organic traffic, and built lead-generation pipelines that consistently outperform benchmarks.

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Along the way, she’s grown clients’ social media audiences by +200%, ghostwritten keynote addresses, built brand toolkits for global consulting firms, and produced a 600-page medical conference program—proof she’s just as comfortable in the weeds as she is shaping organizational strategy.

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Betsy has spent the bulk of her career in healthcare, higher education, and nonprofit spaces, always looking for a story that will inspire an audience to act. She holds an MBA in Organizational Leadership & Change Management from Colorado State University Global and a bachelor’s degree in Communication from Northern Illinois University.

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One of her proudest moments? When her sixth-grade teacher accused her mother of writing her book reports. She probably should've known then where her career path would lead.